SEO, AEO & GEO · 6 min read · 10 November 2026
SEO vs AEO vs GEO: How to Get Found on Google and AI Search
Customers no longer search only on Google. They ask voice assistants, read AI summaries and chat with tools like ChatGPT. To be found everywhere, your website needs three layers of optimisation: SEO, AEO and GEO.
What is SEO?
Search Engine Optimisation helps your pages rank in Google's regular results. It covers keywords, page titles, descriptions, fast loading, mobile design, internal links and backlinks from trusted websites.
What is AEO?
Answer Engine Optimisation makes your content the direct answer to a question — in featured snippets, 'People also ask' boxes and voice search. The key is clear questions as headings, followed by short, direct answers.
- ✓Use question-style headings (What, How, Why)
- ✓Answer in the first 40–60 words
- ✓Add an FAQ section to key pages
- ✓Use structured data (schema markup)
What is GEO?
Generative Engine Optimisation helps AI tools such as ChatGPT, Gemini and Google AI Overviews understand, trust and cite your business. AI tools favour clear facts, consistent business details and content that shows real expertise.
- ✓Keep your name, phone and services identical everywhere online
- ✓Publish expert, original guides — not thin pages
- ✓Add Organization schema with logo and contact details
- ✓Earn mentions on trusted directories and media
Which one does your business need?
All three work together. SEO builds the foundation, AEO wins the quick answers, and GEO keeps you visible as more people search with AI. Start with a fast, well-structured website, then add question-based content and consistent business information.
Frequently asked questions
Is AEO different from SEO?
Yes. SEO aims to rank pages in search results, while AEO aims to make your content the direct answer shown in snippets and voice results. Good AEO is built on top of good SEO.
Can my business appear in ChatGPT answers?
It can. AI tools draw on trusted, well-structured information. Clear service pages, consistent business details and mentions on reputable sites improve your chances of being cited.
Further reading: Google Search Central: SEO Starter Guide. Need help? See our services or book a free consultation.
